Last updated: October 2026
At The Good Gut Trading LLC (“The Good Gutâ€, “weâ€, “our†or “usâ€), we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, purchase our products, subscribe to recurring deliveries or otherwise interact with our business.
Our website is https://thegoodgut.ae.
We aim to process personal information transparently and in accordance with applicable data protection legislation in the United Arab Emirates.
1. Who We Are
The Good Gut is operated by The Good Gut Trading LLC, a company legally registered in Dubai, United Arab Emirates.
Our business information is:
Legal business name: The Good Gut Trading LLC
Registered business address: AB Plaza 8, Unique Business Center, Office 202-14, Al Mamzar, Dubai, United Arab Emirates
Website: https://thegoodgut.ae
Email: hello@thegoodgut.ae
Telephone: +971 58 530 5488
The Good Gut Trading LLC is responsible for determining how personal information is collected and used in connection with our business, except where third parties act as independent controllers under applicable law.
For questions about this Privacy Policy or your personal information, please contact us using the details above.
2. Personal Information We Collect
We collect personal information when you interact with our website, purchase products, create an account, subscribe to recurring deliveries or communicate with us.
The information collected depends on how you use our services.
A. Information You Provide
When you place an order, create an account, subscribe or contact us, we may collect:
- Full name.
- Email address.
- Telephone number.
- Billing address.
- Delivery address.
- Order information.
- Purchase history.
- Subscription preferences.
- Customer account details.
- Communications with our customer support team.
We collect this information to provide our products and services and manage our relationship with customers.
B. Device and Website Usage Information
When you visit our website, certain technical information may be collected automatically.
This may include:
- IP address.
- Browser type.
- Device type.
- Operating system.
- Time zone.
- Pages viewed.
- Products viewed.
- Referring website or search engine.
- Website interaction data.
- Cookies and similar tracking technologies.
This information helps us operate our website, understand customer interactions, improve functionality and measure performance.
C. Payment Information
Payments are processed through authorised third-party payment providers.
The Good Gut does not directly store complete payment card numbers or card security codes on its own servers.
Payment providers may collect and securely store payment credentials or payment tokens necessary to process purchases and recurring subscription charges.
We may receive limited payment-related information, such as payment status, transaction references, payment method type and billing details, to administer orders and subscriptions.
3. How We Use Your Personal Information
We use personal information for legitimate business and operational purposes, including:
- Processing and fulfilling orders.
- Managing customer accounts.
- Managing recurring subscriptions.
- Arranging deliveries.
- Processing payments.
- Sending order confirmations.
- Providing delivery updates.
- Responding to customer enquiries.
- Handling refunds, complaints and support requests.
- Improving our products and website.
- Maintaining website security.
- Detecting and preventing fraud.
- Meeting legal, tax and accounting obligations.
- Analysing website performance.
- Managing customer relationships.
Where permitted by applicable law and subject to any required consent, we may also use personal information to provide marketing communications.
These may include:
- Product launches.
- Recipes and educational content.
- Promotional offers.
- Subscription updates.
- Newsletters.
- Brand announcements.
Customers can unsubscribe from marketing emails at any time using the unsubscribe link included in those communications.
4. Legal Basis for Processing
We process personal information where permitted under applicable data protection laws.
Depending on the circumstances, this may include processing:
- With your consent.
- As necessary to perform a contract with you, including fulfilling orders and managing subscriptions.
- As necessary to comply with legal obligations.
- As otherwise permitted under applicable law.
Where consent is required, we will seek it through an appropriate mechanism.
You may withdraw consent where applicable, subject to legal requirements and any processing that is otherwise lawfully permitted.
Withdrawing marketing consent will not prevent us from sending essential transactional communications concerning your orders or subscriptions.
5. Cookies and Similar Technologies
Our website uses cookies and similar technologies to support website functionality and understand how visitors interact with our online store.
Cookies may be used to:
- Maintain shopping-cart functionality.
- Remember customer preferences.
- Support secure checkout.
- Analyse website traffic.
- Understand browsing behaviour.
- Measure advertising performance.
- Personalise relevant marketing content.
Some cookies are necessary for the website to function properly.
Other cookies, including certain analytics and advertising cookies, may require your consent depending on applicable legal requirements.
Where required, we provide mechanisms for customers to manage their cookie preferences.
You may also manage or restrict cookies through your browser settings.
Disabling certain cookies may affect website functionality, including shopping-cart or account features.
6. Analytics and Advertising
We may use third-party analytics and advertising services to understand website performance and measure the effectiveness of our marketing activities.
Depending on the technologies enabled on our website, these services may include:
- Google Analytics.
- Google Ads.
- Meta (Facebook and Instagram).
- TikTok.
These services may collect information about interactions with our website through cookies, pixels and similar technologies.
Such information may be used for:
- Website analytics.
- Advertising measurement.
- Conversion tracking.
- Audience analysis.
- Relevant advertising, where permitted.
These third parties may process information in accordance with their own privacy policies and applicable data protection requirements.
Where consent is legally required for advertising or analytics technologies, we will seek that consent before activating the relevant processing.
Customers may also manage advertising preferences through the settings provided by the relevant platforms.
7. Sharing Personal Information
We may share personal information with trusted third parties where necessary to operate our business, fulfil orders or provide services.
These may include:
Ecommerce providers
Shopify, which supports our online store, order processing and ecommerce operations.
Payment providers
Stripe or other authorised payment processors that facilitate secure transactions and recurring payments.
Subscription management providers
Appstle or other subscription management services that support recurring orders, billing schedules and subscription changes.
Delivery and logistics providers
Shipping and delivery partners that require customer contact details and delivery addresses to fulfil orders.
Analytics and advertising providers
Services such as Google, Meta and TikTok, where enabled and permitted under applicable law.
Professional advisers and service providers
Accountants, technology providers, legal advisers and other service providers where necessary for legitimate business operations.
We seek to share only the information reasonably necessary for the relevant purpose.
Depending on the service, third parties may process information on our behalf or act as independent controllers under their own legal responsibilities.
We may also disclose personal information where required by law, regulatory authorities or lawful legal proceedings.
8. Sale and Use of Personal Information
We do not sell customer contact lists or directly trade personal information for monetary payment.
However, certain advertising and analytics technologies may involve sharing browsing or interaction information with third-party platforms.
Where such sharing occurs, we aim to provide appropriate disclosures and obtain consent where legally required.
We do not authorise service providers to use personal information for purposes unrelated to their services except where disclosed and permitted by applicable law.
9. International Data Transfers
Some of our technology, payment, ecommerce, analytics and service providers may process or store personal information outside the United Arab Emirates.
This may occur when using international service providers such as Shopify, Stripe, Google, Meta or other technology partners.
Where personal information is transferred internationally, we aim to ensure that the transfer is permitted under applicable data protection laws and that appropriate safeguards are used where required.
These safeguards may include contractual protections, recognised transfer mechanisms or other measures permitted by applicable law.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal requirements.
This may include retaining information to:
- Fulfil orders.
- Manage subscriptions.
- Provide customer support.
- Maintain transaction records.
- Comply with accounting and tax obligations.
- Resolve disputes.
- Detect fraud.
- Enforce agreements.
- Meet other legal obligations.
Retention periods may vary depending on the type of information and the reason for processing.
When information is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it, unless continued retention is required or permitted by law.
11. Data Security
We take reasonable technical and organisational measures designed to protect personal information against:
- Unauthorised access.
- Unauthorised disclosure.
- Loss or misuse.
- Accidental alteration.
- Unlawful destruction.
These measures may include secure website connections, access controls, appropriate account permissions and the use of established ecommerce and payment providers.
Our website uses HTTPS to help protect information transmitted between customers and our online store.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Customers should protect their account credentials and contact us promptly if they suspect unauthorised account activity.
12. Your Privacy Rights
Subject to applicable UAE data protection laws and relevant legal exceptions, you may have rights concerning your personal information.
These may include the right to:
- Request access to personal information held about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information where legally permitted.
- Withdraw consent where processing is based on consent.
- Object to or request restrictions on certain processing activities where applicable.
- Request information about how your personal information is used.
- Exercise other rights provided under applicable law.
To submit a privacy-related request, please contact:
hello@thegoodgut.ae
We may request reasonable information to verify your identity before processing certain requests.
We will respond in accordance with applicable legal requirements.
13. Marketing Communications
Where permitted by applicable law, we may send customers marketing communications about The Good Gut.
These may include:
- Product announcements.
- Recipes.
- Educational articles.
- Promotional offers.
- Subscription promotions.
- Brand news.
Where consent is required, we will request it before sending marketing communications.
You can opt out of marketing emails at any time by clicking the unsubscribe link included in those emails.
You may also contact hello@thegoodgut.ae to request removal from our marketing communications.
Opting out of marketing communications does not prevent us from sending essential messages relating to orders, deliveries, subscriptions, account security or other transactional matters.
14. Children’s Privacy
Our website, products and services are intended for adults aged 18 years and over.
We do not knowingly collect personal information directly from individuals under the age of 18 through customer accounts or purchases.
If we become aware that personal information has been collected from a minor without an appropriate lawful basis or required authorisation, we will take appropriate steps in accordance with applicable law.
Parents or legal guardians who have concerns about information relating to a minor may contact us at hello@thegoodgut.ae.
15. Third-Party Websites
Our website may contain links to third-party websites, social media platforms or external services.
These websites may have their own privacy policies and data handling practices.
We encourage customers to review the privacy policies of third-party websites before providing personal information.
We are not responsible for the privacy practices of independent third-party websites, except where applicable law provides otherwise.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes to our business operations.
- Changes to our website or services.
- Updates to technology providers.
- Changes in legal or regulatory requirements.
- Improvements to our privacy practices.
The latest version will be published on this page together with its revision date.
Where required by applicable law, we will provide additional notice or obtain consent for material changes.
17. Contact Us
If you have questions about these Terms & Conditions, your order, subscription or our products, please contact:
The Good Gut Trading LLC
Registered business address:
AB Plaza 8, Unique Business Center
Office 202-14, Al Mamzar
Dubai, United Arab Emirates
Email: hello@thegoodgut.ae
Telephone: +971 58 530 5488
Website: https://thegoodgut.ae
We aim to respond to customer enquiries within a reasonable timeframe.