Terms & Conditions

Last updated: October 2026

Welcome to The Good Gut.

These Terms & Conditions govern your use of our website, https://thegoodgut.ae, and purchases made from The Good Gut Trading LLC.

By placing an order or starting a subscription, you agree to these Terms & Conditions, together with our Privacy Policy, Shipping & Returns Policy and Refund Policy.

Please read these terms carefully before completing your purchase.

1. About Us

The Good Gut is a food and wellness brand operated by The Good Gut Trading LLC, a company legally registered in Dubai, United Arab Emirates.

Our business details are:

Legal business name: The Good Gut Trading LLC
Registered business address: ab plaza 8, unique business center, 202-14, al mamzar. Dubai. UAE
Location: Dubai, United Arab Emirates
Website: https://thegoodgut.ae
Customer support email: hello@thegoodgut.ae
Customer support telephone: +971 58 530 5488

We produce and sell bone broths and related food products through our online store.

Our website is hosted by Shopify, which provides the e-commerce platform through which we offer our products.

Customers may contact us using the information above for enquiries regarding our products, orders, deliveries, subscriptions or policies.

2. Eligibility to Purchase

You must be at least 18 years old, or otherwise legally capable of entering into a binding agreement, to purchase products from our website.

By placing an order, you confirm that:

• The information you provide is accurate, complete and up to date.
• You are authorised to use the selected payment method.
• You agree to comply with these Terms & Conditions.

We reserve the right to refuse orders where we reasonably believe these requirements have not been met.

3. Our Products

The Good Gut produces and sells bone broths and related food products.

We make reasonable efforts to ensure that product descriptions, ingredients, nutritional information, images, packaging details, availability and prices displayed on our website are accurate and up to date.

Our products may be produced in small batches. Natural variations in colour, flavour, texture or appearance may occur between batches.

Such variations do not necessarily indicate a product defect.

Product packaging or labelling may occasionally change. We aim to ensure that important product information remains accurate and accessible.

Customers with food allergies, intolerances or specific dietary requirements should carefully review product ingredients and allergen information before consumption.

If you require clarification about any ingredient or product, please contact us before placing your order.

4. Food and Wellness Information

Information provided through our website, product descriptions, packaging, social media and marketing materials is intended for general informational and educational purposes.

Our products are food products and are not intended to diagnose, treat, cure or prevent any disease.

Information provided by The Good Gut should not be considered a substitute for professional medical advice, diagnosis or treatment.

Individual nutritional needs and responses to foods may vary.

If you are pregnant, breastfeeding, managing a medical condition, taking medication or have specific dietary concerns, we recommend consulting an appropriately qualified healthcare professional before making significant dietary changes.

Any nutritional or product-related claims made by The Good Gut are intended to reflect the characteristics of the relevant products and should be understood in the context of a balanced diet.

5. Prices and VAT

All prices displayed on our website are stated in United Arab Emirates Dirhams (AED).

The Good Gut Trading LLC is not currently registered for VAT in the United Arab Emirates. Accordingly, we do not charge VAT on purchases made through our website.

The price applicable to an order is the price displayed at checkout before the customer confirms payment.

Any applicable delivery charges will be clearly disclosed during checkout before payment is completed.

We reserve the right to update product prices, promotional offers and discounts at any time.

Price changes will not affect orders already confirmed, except where an obvious pricing or technical error has occurred. In such cases, we will contact the customer to explain the issue and available options.

If our VAT registration status changes in the future, we will update our pricing disclosures and applicable policies accordingly.

6. Orders and Order Confirmation

When you place an order through our website, you submit an offer to purchase the selected products.

After placing your order, you will receive an email acknowledging receipt of your order.

Order acceptance is subject to product availability, successful payment processing and our ability to fulfil the order.

We may refuse or cancel an order where:

• A product is unavailable.
• Payment cannot be authorised.
• An obvious pricing or technical error has occurred.
• Fraudulent or unauthorised activity is suspected.
• Delivery to the requested location is unavailable.
• The order violates these Terms & Conditions.

If an order is cancelled after payment has been collected, we will refund the applicable amount to the original payment method, subject to payment-provider processing times.

We reserve the right to limit or refuse orders intended for unauthorised resale or commercial redistribution unless previously agreed in writing.

7. Payment and Security

We accept the payment methods displayed during checkout.

Payments are processed through authorised third-party payment providers.

Our ecommerce platform uses secure connections to help protect information transmitted during checkout.

The Good Gut does not directly store complete payment card numbers or card security codes on its own servers.

Payment providers may securely retain payment credentials or tokens where necessary to process transactions, including recurring subscription payments.

Payment processing is subject to the applicable payment provider’s terms and security procedures.

Customers are responsible for ensuring that their payment information is accurate and up to date.

8. Delivery and Shipping

The Good Gut currently delivers to eligible locations within the United Arab Emirates.

Delivery availability is determined by the delivery address entered during checkout.

Our standard delivery charges are:

• Orders of AED 250 or more: Free standard delivery.
• Orders below AED 250: AED 30 standard delivery charge.

Certain subscription products, bundles or promotional offers may include different delivery benefits. Any applicable conditions will be disclosed in the relevant offer and during checkout.

Standard delivery typically takes 3 to 5 business days, subject to product availability, production schedules and delivery location.

Some products may display a specific estimated delivery date based on the next available production or dispatch schedule.

Estimated delivery dates are provided in good faith and are not guaranteed unless expressly stated otherwise.

Delivery may be affected by:

• Product availability.
• Production schedules.
• Delivery location.
• Public holidays.
• Courier availability.
• Weather conditions.
• Events beyond our reasonable control.

If a material delay occurs, we will make reasonable efforts to notify the customer and explain the available options.

Full details are available in our Shipping & Returns Policy.

9. Subscriptions and Recurring Orders

Certain products are available through recurring subscriptions.

Subscriptions allow customers to receive selected products at their chosen delivery frequency, subject to the options available on our website.

By purchasing a subscription, you authorise The Good Gut and its payment providers to charge your selected payment method automatically for each recurring order until the subscription is cancelled.

Before confirming a subscription, customers will be shown the applicable:

• Subscription price.
• Delivery frequency.
• Recurring discount.
• Delivery charges.
• Relevant promotional conditions.
• Cancellation and management information.

Our current subscription discount structure is:

Discounts apply according to the terms displayed on the relevant product or subscription page.

Some introductory promotions may offer a greater discount or additional delivery benefits on the first order.

For example, the Ritual may include free delivery on the first subscription order.

Subsequent recurring deliveries are subject to standard delivery charges where the shipment value is below AED 250, unless the subscription offer expressly provides otherwise.

All recurring charges and applicable delivery fees will be disclosed before the customer confirms the subscription.

10. Managing and Cancelling Subscriptions

Customers may manage their subscriptions through the customer subscription portal available on our website.

Depending on the subscription, available management options may include:

• Skipping an upcoming delivery.
• Rescheduling a delivery.
• Changing delivery frequency.
• Updating payment information.
• Updating delivery details.
• Cancelling the subscription.

Subscription changes, skips, rescheduling requests and cancellations must be completed at least 72 hours before the next scheduled delivery date.

Changes requested after this deadline may not apply to the upcoming order if it has already entered production or fulfilment.

Customers may manage their subscriptions through the customer portal or contact hello@thegoodgut.ae for assistance.

Cancellation will prevent future recurring orders after the effective cancellation date but will not automatically cancel orders that have already been processed.

Nothing in this section limits any mandatory consumer rights under applicable UAE law.

Requests submitted after the applicable deadline may not affect an upcoming order that has already entered production or fulfilment.

Once an order has entered production or fulfilment, it may no longer be possible to modify or cancel that order.

Cancellation prevents future recurring orders from being created after the effective cancellation date.

Cancellation does not automatically cancel an order that has already been processed.

Customers may contact hello@thegoodgut.ae if they require assistance managing a subscription.

Nothing in this section limits any mandatory consumer rights under applicable UAE law.

11. Subscription Pricing Changes

Subscription discounts apply only while the relevant subscription remains active and eligible.

If a subscription is cancelled and later restarted, introductory offers or previous promotional discounts may no longer apply.

We may update subscription prices, delivery charges or discounts from time to time.

Where changes affect an existing subscription, we will provide reasonable advance notice before the updated charges take effect.

Customers may cancel future recurring orders in accordance with the applicable cancellation terms if they do not wish to continue under the updated pricing.

12. Promotions and Discount Codes

From time to time, The Good Gut may offer:

• Promotional discounts.
• Introductory offers.
• Bundle discounts.
• Free delivery promotions.
• Subscription offers.
• Discount codes.

Unless otherwise stated:

• Promotional offers cannot be exchanged for cash.
• Multiple promotions cannot normally be combined.
• Certain offers may be limited to selected products or customers.
• Introductory promotions may be restricted to first-time customers or subscribers.
• Promotions may be withdrawn or modified before an order is placed.

Where an offer includes additional conditions, those conditions will be disclosed in the relevant promotional material.

Promotional prices and savings displayed on our website should reflect the actual conditions under which customers can obtain the offer.

13. Product Availability

Our products may be produced in batches, and availability can vary depending on production schedules and inventory.

Product pages may display available stock or estimated delivery dates.

We make reasonable efforts to keep availability information accurate.

If an ordered product becomes unavailable or experiences a significant production delay, we will contact the customer to explain the available options.

These may include an alternative delivery date, a suitable replacement with the customer’s agreement, or cancellation and an applicable refund.

14. Returns, Refunds and Damaged Products

As The Good Gut sells food products that may be perishable, certain products may not be eligible for return due to hygiene, food safety or storage considerations.

However, customers remain entitled to applicable remedies under UAE consumer protection laws.

If an order arrives:

• Damaged.
• Incorrect.
• Defective.
• Spoiled or unfit for consumption upon delivery.

Please contact hello@thegoodgut.ae as soon as reasonably possible.

When contacting us, please provide:

• Your order number.
• A description of the issue.
• Photographs of the product or packaging, where appropriate.

We will assess the issue and provide an appropriate remedy in accordance with our published policies and applicable law.

Depending on the circumstances, this may include a replacement, refund or another legally appropriate solution.

Customers should not return perishable products without first contacting us for instructions.

For further details, please refer to our Shipping & Returns Policy and Refund Policy.

Nothing in these Terms & Conditions excludes or limits consumer rights that cannot legally be excluded under applicable UAE law.

15. Storage, Handling and Food Safety

Customers are responsible for following the storage, handling, preparation and consumption instructions provided with each product.

Where a product requires refrigeration, freezing or consumption within a specified period, these instructions should be followed.

Customers should inspect products upon delivery and contact us promptly if they believe an item has arrived damaged or in an unsuitable condition.

We are not responsible for deterioration caused solely by improper storage or handling after delivery, except where liability cannot legally be excluded.

16. Product and Packaging Changes

We may modify, replace or discontinue products, packaging, flavours or subscription options.

Where a change materially affects an active subscription, we will make reasonable efforts to notify affected customers and explain their options.

If a subscribed product is discontinued, we may offer a suitable alternative or allow the customer to modify or cancel the affected subscription.

We will not substitute a materially different product without appropriate customer agreement.

17. Website Errors and Inaccuracies

We make reasonable efforts to ensure that information displayed on our website is accurate.

However, occasional errors may occur relating to:

• Prices.
• Product descriptions.
• Nutritional information.
• Promotions.
• Delivery charges.
• Delivery estimates.
• Product availability.

We reserve the right to correct inaccurate information.

Where an error materially affects an order that has already been placed, we will contact the customer to explain the issue and provide appropriate options.

18. Customer Accounts

Customers may be able to create accounts to manage orders, subscriptions and personal information.

You are responsible for maintaining the confidentiality of your account credentials.

You should notify us promptly if you believe your account has been accessed without authorisation.

Customers are also responsible for keeping their contact information, delivery addresses and payment details accurate.

We may suspend or restrict accounts where reasonably necessary to prevent fraud, unauthorised activity or misuse of our services.

19. Intellectual Property

Unless otherwise stated, the content displayed on our website is owned by or licensed to The Good Gut Trading LLC.

This includes:

• Brand names and logos.
• Product names.
• Photographs.
• Graphics.
• Recipes and written content.
• Videos.
• Website design elements.
• Marketing materials.

Content may not be reproduced, distributed or used commercially without prior written permission, except where permitted by applicable law.

20. Limitation of Liability

Nothing in these Terms & Conditions excludes or limits liability that cannot legally be excluded under applicable law.

To the maximum extent permitted by law, The Good Gut shall not be liable for indirect or consequential losses arising from the use of our website or products.

We are not responsible for delays or failures caused by circumstances beyond our reasonable control, including significant courier disruptions, payment-system outages, government restrictions or extreme weather.

This section does not limit customers’ mandatory statutory rights or our legal obligations concerning product safety, product quality or consumer protection.

21. Third-Party Services

Certain aspects of our business operations rely on third-party service providers.

These may include:

• Shopify for ecommerce operations.
• Stripe or other authorised payment providers.
• Appstle for subscription management.
• Shipping and delivery partners.
• Analytics and marketing technology providers.

These services may be subject to their own terms and privacy policies.

We remain responsible for our obligations to customers under applicable law.

Information about how personal information is handled is provided in our Privacy Policy.

22. Changes to These Terms & Conditions

We may update these Terms & Conditions to reflect changes in our business operations, products, services or legal requirements.

The latest version will be published on this page together with the revision date.

Changes will not retrospectively alter confirmed orders unless required or permitted by applicable law.

Where changes materially affect active subscriptions, we will provide appropriate notice.

23. Governing Law and Jurisdiction

These Terms & Conditions are governed by the applicable laws of the United Arab Emirates and the Emirate of Dubai.

Any disputes arising from these Terms & Conditions shall be subject to the jurisdiction of the competent courts of Dubai, UAE, subject to any mandatory consumer protection provisions or other applicable legal requirements.

24. Contact Us

If you have questions about these Terms & Conditions, your order, subscription or our products, please contact:

The Good Gut Trading LLC
Registered business address: ab plaza 8, unique business center, 202-14, al mamzar. Dubai. UAE
Email: hello@thegoodgut.ae
Dubai, United Arab Emirates
Email: hello@thegoodgut.ae
Telephone: +971 58 530 5488
Website: https://thegoodgut.ae

We aim to respond to customer enquiries within a reasonable timeframe.